Marketing today doesn't work Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world Brilliant, irascible, unconбчфхчventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite Now, in this brisk and revolutionary book, Zyman shows why old approaches to markeвжзявting have lost their fizz - and how to get a jump on the strategies that will work in the twenty-first century Zyman explores such topics as: - Why feel-good marketing is pointless unless it results in sales; - Why marketing is a science not an art; - How a well-honed strategy is more important to success than what ads say; And much more 1st edition Автор Серджио Займан Sergio Zyman Серхио Займам работал главным маркетологом компании "Coca-Cola" Будучи руководителевпчоюм новой консалтинговой фирмы "Z", он сотрудничал с такими компаниями, как "Microsoft", "7-Eleven", "Miller Brewing Company" и "Campbells" Яркий оратор, он часто .